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If Your Listing Photos Still Have Snow in Them, You’re Sending the Wrong Message

  • doug74248
  • May 5
  • 2 min read

You wouldn’t wear a parka to a June wedding, right? So why is your home still bundled up in winter on the MLS?

Spring is here — and if your listing photos still show snowbanks, bare trees, or frost-covered lawns, you’re not just behind… you’re turning buyers off.


It’s Not Just About the Weather — It’s About Perception


Buyers aren’t only looking at your home — they’re making snap judgments about how long it’s been sitting. And outdated photos say one thing loud and clear: “This listing is stale.”


That leads to assumptions like:

  • “It’s been on the market forever”

  • “There’s probably something wrong with it”

  • “It’s overpriced”


And let’s be honest… if you haven’t updated your photos since the snow melted, chances are, your pricing might be frozen in winter too.


Fresh Season = Fresh Strategy


A new season brings more than flowers — it brings a whole new buyer mindset. They’re more active, more serious, and more emotionally driven by what they see online.

Spring and summer photos showcase:


  • Bright skies

  • Blooming gardens

  • Inviting curb appeal

  • The feeling of a fresh start


That’s what sells homes.


What To Do Now


  1. Update your listing photos. Bring in a pro. Bright, seasonal photos will stop the scroll — and show buyers your home is fresh and ready.

  2. Review your pricing. Has the market shifted? Are you still priced based on January’s wishful thinking?Now’s the time to course-correct.

  3. Refresh your listing description. Pair those new photos with copy that highlights your home’s spring-ready features — gardens, patios, natural light, and more.


Here's what I think:


If your home still looks like we just had a January Snowstorm on REALTOR.ca…you’re missing out on the season’s best momentum. Make sure the realtor you hired is doing everything to get your home sold now.


✅ Update your photos✅ Reevaluate your price✅ Make your listing feel new again


Blue house with snow-covered yard and bare trees. Text overlay reads: "If your listing photos still have snow in them..." Mood is contemplative.
Two-story blue house with red brick, lush green lawn, and colorful flowers. Text reads: "it’s time for a refresh…" in a bright, inviting setting.















Contact us to chat more on how we get your home sold! Click HERE


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